Senior Manager / Director Of Integrated Brand Marketing

Fellow Industries Inc

San Francisco, CA, United States
Base: $160,000–$190,000; bonus/equity: + bonus + e...
On-site
Integrated marketing strategy planning
Influencer program management and execution
Public relations strategy and agency management
This role leads the strategy and execution of cohesive multi-channel marketing programs including influencer partnerships and PR to drive brand awareness

Job Summary

  • This role leads the strategy and execution of cohesive multi-channel marketing programs including influencer partnerships and PR to drive brand awareness.
  • The successful candidate will sit at the intersection of brand, growth, and storytelling to translate product innovation into integrated go-to-market plans.
  • Fellow offers competitive compensation with equity, generous paid time off, and a unique culture focused on everyday magic and meaningful work.

Matching Summary

This role leads the strategy and execution of cohesive multi-channel marketing programs including influencer partnerships and PR to drive brand awareness.

Salary

Base: $160,000–$190,000; Bonus/Equity: Plus bonus and equity package; Benefits: Medical/dental/vision, 401k, wellness credit, fitness stipend

Skills & Requirements

Must-have

  • Integrated marketing strategy planning
  • Influencer program management and execution
  • Public relations strategy and agency management
  • Cross-functional team leadership
  • Campaign budget management

Nice-to-have

  • Experience in DTC or omnichannel retail
  • Background in design-led home brands
  • Passion for coffee culture and design
  • Data-driven campaign optimization skills
  • Strong creative instincts for storytelling

Key Requirements

  • 6-12+ years experience in integrated marketing
  • Proven track record leading influencer marketing
  • Experience managing PR strategies and agencies
  • Demonstrated ability to manage budgets and teams

Work Rights

Not specified

Tailored Resume

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