This role is responsible for shaping and strengthening the ZEISS brand in the eyewear lenses category through strategic marketing
Job Summary
This role is responsible for shaping and strengthening the ZEISS brand in the eyewear lenses category through strategic marketing.
The successful candidate will develop and execute integrated marketing campaigns across online and offline channels to enhance brand awareness.
You will work closely with cross-functional stakeholders including Sales, Product Management, and Commercial Excellence to ensure consistent brand messaging.
Matching Summary
This role is responsible for shaping and strengthening the ZEISS brand in the eyewear lenses category through strategic marketing.
Skills & Requirements
Must-have
Minimum 8 years brand marketing experience
Premium consumer goods industry background
Integrated marketing campaign execution
Digital and social media marketing expertise
Bilingual Korean and English communication
Nice-to-have
FMCG or retail-driven marketing environment
Global matrix organization collaboration
Cross-functional stakeholder management
Strategic thinking and creativity
Consumer-centric mindset
Key Requirements
8+ years of experience in brand marketing or management
Experience within premium consumer goods industries
Strong verbal and written skills in Korean and English