Umatcon is seeking a Principal, Workday Marketplace Marketing Lead to develop and execute the marketing strategy for the Workday Marketplace, focusing on growth, adoption, and performance. The ideal candidate should have extensive experience in B2B SaaS marketing, particularly within partner ecosystems, and possess strong analytical and storytelling skills
Job Summary
Workday Marketplace is a key driver of platform growth and partner innovation.
This role will help scale how customers discover and adopt partner-built solutions.
You’ll do meaningful work with Workmates who’ve got your back.
Matching Summary
Match Score: 85
Umatcon is seeking a Principal, Workday Marketplace Marketing Lead to develop and execute the marketing strategy for the Workday Marketplace, focusing on growth, adoption, and performance. The ideal candidate should have extensive experience in B2B SaaS marketing, particularly within partner ecosystems, and possess strong analytical and storytelling skills.
Skills & Requirements
Must-have
8+ years B2B SaaS marketing experience
Experience in partner ecosystems
Strong analytical skills
Nice-to-have
Experience with cloud or SaaS ecosystems
Ability to translate technical solutions
Strong storytelling and collaboration skills
Key Requirements
Proven measurable pipeline impact
Experience in demand generation or product marketing