Senior Marketing Expert Cvm (m/w/d)

Vodafone

Düsseldorf, Germany
On-site
Customer value management
B2c customer journeys
Data-driven initiatives
Vodafone is seeking a Senior Marketing Expert for Customer Value Management (CVM) in Düsseldorf, Germany. The role involves strategizing and implementing initiatives to enhance customer retention and satisfaction while overseeing performance analytics and stakeholder collaboration

Job Summary

  • As a Senior Marketing Expert, you will be responsible for the Customer Value Management of B2C customers within an interdisciplinary squad, driving strategic initiatives and measures for existing customer development.
  • You will be responsible for the quantitative analysis of measures/journeys, deriving recommendations, and creating business cases, while also overseeing performance in sales channels and identifying improvement opportunities.
  • Vodafone offers flexibility with remote work options, attractive compensation and retirement plans, continuous learning opportunities, and work-life balance support, alongside employee discounts.

Matching Summary

Match Score: 85

Vodafone is seeking a Senior Marketing Expert for Customer Value Management (CVM) in Düsseldorf, Germany. The role involves strategizing and implementing initiatives to enhance customer retention and satisfaction while overseeing performance analytics and stakeholder collaboration.

Skills & Requirements

Must-have

  • Customer Value Management
  • B2C customer journeys
  • data-driven initiatives
  • quantitative analysis
  • stakeholder management

Nice-to-have

  • agile working methods
  • inclusive and sustainable future
  • cross-product responsibility

Key Requirements

  • Minimum 5 years of professional experience
  • Bachelor's or Master's degree
  • Minimum 5 years of experience in existing customer marketing
  • Fluent English (C1 level)

Work Rights

Not specified

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