Senior Programmatic Analyst

Dentsu Creative ANZ

Nanjing, China
Performance media analysis
Programmatic advertising campaigns
Data modeling and analysis
Lead performance marketing strategies for renowned brands, driving business growth through data insights and bidding expertise

Job Summary

  • Lead performance marketing strategies for renowned brands, driving business growth through data insights and bidding expertise.
  • Manage full-funnel advertising campaigns across major platforms like Douyin/Jingliang Engine, Tencent Ads, and Xiaohongshu, from account setup to ongoing optimization.
  • Provide professional solutions from strategy development to performance closure, including client reporting and competitive analysis.

Matching Summary

Lead performance marketing strategies for renowned brands, driving business growth through data insights and bidding expertise.

Skills & Requirements

Must-have

  • Performance media analysis
  • Programmatic advertising campaigns
  • Data modeling and analysis
  • Excel and PPT proficiency
  • English work proficiency

Nice-to-have

  • Fast-paced work environment
  • Cross-functional collaboration
  • Client strategy consultation

Key Requirements

  • 4+ years of performance advertising experience
  • 2+ years of Douyin/Jingliang Engine bidding experience
  • Bachelor's degree in Marketing or related field
  • Strong logical thinking and data sensitivity
  • Excellent English reading and writing skills

Work Rights

Not specified

Tailored Resume

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