Cytiva is seeking a Senior Director of Segment Marketing to lead global marketing strategies focused on customer segmentation and market growth. This role requires extensive experience in strategic marketing and leadership, with an emphasis on collaboration across various functions to drive impactful results in the life sciences and biotechnology sectors
Job Summary
The Senior Director will provide strategic leadership across global segment marketing functions to drive enterprise-wide customer segmentation and market prioritization.
This role involves leading a team of directors and senior managers while collaborating with senior leaders to align segment strategies with corporate directives.
Candidates must have long-standing experience in strategic marketing roles within matrixed, regulated B2B industries to succeed in this onsite position.
Matching Summary
Match Score: 85
Cytiva is seeking a Senior Director of Segment Marketing to lead global marketing strategies focused on customer segmentation and market growth. This role requires extensive experience in strategic marketing and leadership, with an emphasis on collaboration across various functions to drive impactful results in the life sciences and biotechnology sectors.
Skills & Requirements
Must-have
Global segment marketing strategy
Customer-centric segmentation expertise
Leading senior marketing professionals
Market modeling and demand planning
Enterprise-level strategic planning
Nice-to-have
Experience in regulated B2B industries
Strong cross-functional collaboration skills
Culture of continuous improvement
MBA preferred qualification
Influencing senior product leadership
Key Requirements
Bachelor's degree in marketing or business
Long-standing experience in strategic marketing
Proven track record influencing senior leadership
Experience working globally in regulated industries