Digital Platforms & Audience Development, Senior Manager
Sony Music Malaysia
Malaysia
On-site
Digital marketing strategies
Audience growth
Fan engagement
Develop and execute digital marketing strategies to grow audiences, increase fan engagement, and maximize digital consumption and revenue for Sony Music Malaysia’s artists and catalogue
Job Summary
Develop and execute digital marketing strategies to grow audiences, increase fan engagement, and maximize digital consumption and revenue for Sony Music Malaysia’s artists and catalogue.
Manage and optimize artist and label YouTube channels, drive digital audience growth across social media platforms, and develop digital content strategies.
Analyze platform analytics and campaign performance to generate insights that improve audience growth, engagement, and digital revenue, and monitor digital trends and fan behavior.
Matching Summary
Develop and execute digital marketing strategies to grow audiences, increase fan engagement, and maximize digital consumption and revenue for Sony Music Malaysia’s artists and catalogue.
Skills & Requirements
Must-have
digital marketing strategies
audience growth
fan engagement
platform optimization
content strategy
data-driven insights
Nice-to-have
artist storytelling
catalogue rediscovery
community building
direct-to-fan engagement
emerging digital trends
Key Requirements
Bachelor's degree in Marketing, Business, Communications, Media, or related field
4–6 years of experience in digital marketing, platform marketing, audience development, or social media strategy
Strong understanding of major digital platforms
Experience interpreting digital analytics
Strong project management, communication, and stakeholder management skills