Brand Manager Dach (m/f/d)

Stanley Black & Decker

Rheingau, Germany
On-site
Brand strategy development
Integrated marketing campaigns
Sell-out campaign execution
Stanley Black & Decker is seeking a Brand Manager for their STANLEY brand in Rheingau, Germany. The ideal candidate will have 3-5 years of brand management experience, a strong commercial mindset, and the ability to drive strategic marketing initiatives

Job Summary

  • Drive the development, positioning, and sustained growth of our brands by maintaining a comprehensive overview of all brand initiatives.
  • Leverage market and customer insights to create compelling brand storytelling, execute high-performing sell-out campaigns, and deliver successful go-to-market strategies.
  • Manage brand and marketing budgets, track spending and ROI for brand initiatives, and own budget planning, allocation and performance-based prioritization of marketing investments.

Matching Summary

Match Score: 85

Stanley Black & Decker is seeking a Brand Manager for their STANLEY brand in Rheingau, Germany. The ideal candidate will have 3-5 years of brand management experience, a strong commercial mindset, and the ability to drive strategic marketing initiatives.

Skills & Requirements

Must-have

  • Brand strategy development
  • Integrated marketing campaigns
  • Sell-out campaign execution
  • Market and customer insights
  • Cross-functional collaboration

Nice-to-have

  • Relentless pursuit of excellence
  • Making things better
  • Innovative and international environment

Key Requirements

  • 3-5 years of international brand management experience
  • Native German and fluent business English
  • Strong sense of responsibility and ownership
  • Commercial mindset with creative thinking
  • Structured, detail-oriented, and efficient

Work Rights

Not specified

Tailored Resume

Cover Letter