The role is accountable for setting the lifecycle strategy and owning canonical standards for customer segmentation, journeys, and messaging architecture
Job Summary
The role is accountable for setting the lifecycle strategy and owning canonical standards for customer segmentation, journeys, and messaging architecture.
You will partner with Product, Data, Creative, and Engineering to build a unified customer platform that improves relevancy and drives incremental CLV.
Success in the first 12 months includes establishing a clear lifecycle north star, a unified journey architecture, and demonstrating accelerated incremental customer lifetime value.
Matching Summary
The role is accountable for setting the lifecycle strategy and owning canonical standards for customer segmentation, journeys, and messaging architecture.
Skills & Requirements
Must-have
10+ years lifecycle or CRM marketing experience
End-to-end lifecycle system ownership
Multi-channel CRM expertise (email, push, SMS)
Cross-functional leadership across Product and Data
Customer data platform and event strategy design
Nice-to-have
Experience in consumer marketplace environments
Background in travel industry growth marketing
Strong focus on experimentation and A/B testing
Ability to build scalable content systems
Data-driven culture and operational excellence
Key Requirements
10+ years in lifecycle/CRM/growth marketing
Proven track record owning end-to-end lifecycle systems