Activate Talent is seeking a CRO Specialist with a strong background in the CPG, specifically within the food and beverage sector, to optimize customer journeys and drive revenue through data-driven strategies. The role involves hands-on experience in conversion rate optimization initiatives, user experience improvements, and collaboration with cross-functional teams
Job Summary
We are looking for a data-driven Conversion Rate Optimization (CRO) Specialist with strong experience working on Consumer Packaged Goods (CPG)—especially food & beverage brands—to improve customer journeys and drive revenue.
The CRO Specialist will be responsible for identifying friction points, building hypotheses, executing tests, and implementing UX/UI improvements across websites, landing pages, and funnels.
This role requires a blend of analytical thinking, UX sensibility, experimentation skills, and a deep understanding of CPG consumer behavior and purchase triggers.
Matching Summary
Match Score: 85
Activate Talent is seeking a CRO Specialist with a strong background in the CPG, specifically within the food and beverage sector, to optimize customer journeys and drive revenue through data-driven strategies. The role involves hands-on experience in conversion rate optimization initiatives, user experience improvements, and collaboration with cross-functional teams.