Senior Growth Activation Consultant

Unum Group

Base: $63,500.00-$120,000.00; bonus/equity: perfor...
Not specified (assumed flexible work environment).
Monitor and report on lead activity
Analyze digital marketing channel performance
Manage end-to-end lead nurture engine
Unum Group is seeking a Senior Growth Activation Consultant to manage the marketing-sales funnel for various demand programs. The ideal candidate will have extensive experience in marketing analytics and lead generation processes, along with a strong proficiency in Salesforce and marketing automation platforms

Job Summary

  • This position manages the day-to-day marketing-sales funnel for various demand programs, monitoring and reporting on lead activity and analyzing digital marketing channel performance.
  • Responsibilities include building reporting on lead management and dashboards measuring campaign impact, and partnering to create overall engagement patterns for marketing programs.
  • The company offers a competitive benefits package including health, vision, dental, disability, generous PTO, 401(k) employer contribution, mental health support, career advancement, student loan repayment, and tuition reimbursement.

Matching Summary

Match Score: 85

Unum Group is seeking a Senior Growth Activation Consultant to manage the marketing-sales funnel for various demand programs. The ideal candidate will have extensive experience in marketing analytics and lead generation processes, along with a strong proficiency in Salesforce and marketing automation platforms.

Salary

Base: $63,500.00-$120,000.00; Bonus/Equity: Performance Based Incentive Plans; Benefits: Competitive benefits package

Skills & Requirements

Must-have

  • Monitor and report on lead activity
  • Analyze digital marketing channel performance
  • Manage end-to-end lead nurture engine
  • Build reporting on lead management
  • Create attribution models for key audiences

Nice-to-have

  • Establish feedback loops between marketing and sales
  • Communicate goals and engagement paths
  • Assess holistic impact of demand generation efforts
  • Present results against enterprise goals

Key Requirements

  • 4-year college degree required
  • 5+ years of Marketing experience
  • Proficient in Salesforce and Marketing automation platforms
  • Experience in business intelligence platforms preferred
  • Knowledge and/or experience of SQL preferred

Work Rights

Not specified

Tailored Resume

Cover Letter