Florafoodgroup is seeking a Brand Manager for Blue Band, located in Amsterdam. The ideal candidate will have extensive experience in FMCG marketing, strong analytical skills, and the ability to drive brand performance through data insights
Job Summary
You will be driving brand performance using a data-driven approach, monitoring brand performance vs KPIs and return on investment of advertising and promotions.
You will lead the locally relevant product launch process of all innovations and renovation from planning to execution including all trade marketing materials.
You will have the opportunity to build a new innovation and work on lots of new product development projects, bringing new and creative ideas to the table.
Matching Summary
Match Score: 85
Florafoodgroup is seeking a Brand Manager for Blue Band, located in Amsterdam. The ideal candidate will have extensive experience in FMCG marketing, strong analytical skills, and the ability to drive brand performance through data insights.
Skills & Requirements
Must-have
data-driven brand performance
brand plan creation and execution
marketing activity coordination
product launch process leadership
A&P budget management
consumer insights generation
Nice-to-have
holistic marketing skill set
strong commercial acumen
resilience and initiative
agile working mentality
Key Requirements
Bachelor's/Master's degree in Marketing or Business