Ec Marketing Manager

AbbVie

Shanghai, China
E-commerce content development
Content investment roi tracking
Flagship store user experience optimization
The mission of the position is to build brands in e-Commerce platforms through the integration of brand resources and EC customer eco-system and provide the best content experience along consumer decision journey to drive business growth and accelerate market share growth

Job Summary

  • The mission of the position is to build brands in e-Commerce platforms through the integration of brand resources and EC customer eco-system and provide the best content experience along consumer decision journey to drive business growth and accelerate market share growth.
  • Responsibilities include developing attractive and professional content using various tools such as livestreaming, short video, and content pages, as well as controlling and tracking content investment ROI.
  • The role requires close collaboration with marketing teams on product and brand content development, optimizing flagship store user experience design, and analyzing competition environment to support channel strategy decisions.

Matching Summary

The mission of the position is to build brands in e-Commerce platforms through the integration of brand resources and EC customer eco-system and provide the best content experience along consumer decision journey to drive business growth and accelerate market share growth.

Skills & Requirements

Must-have

  • e-Commerce content development
  • Content investment ROI tracking
  • Flagship store user experience optimization
  • Mandarin and English communication
  • Digital or E-commerce marketing experience
  • Livestreaming and short video tools

Nice-to-have

  • Result driven mindset
  • Accountability
  • Learning agility
  • Team work
  • Social commerce platform knowledge

Key Requirements

  • At least 3 years marketing experience
  • Experience in digital or E-commerce marketing preferred
  • Excellent Mandarin and English communication
  • Ability to travel as required

Work Rights

Not specified

Tailored Resume

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