Lead Of Digital Marketing Measurement And Data Science

Biogen Inc

Base: $139,000.00-$186,000.00; bonus/equity: short...
5+ years advanced analytics experience
Statistical and machine learning model development
Python or r programming proficiency
This role drives US business performance by measuring and analyzing digital data across CRM streams, paid media, and website sources

Job Summary

  • This role drives US business performance by measuring and analyzing digital data across CRM streams, paid media, and website sources.
  • The successful candidate will partner with marketing teams and agencies to develop statistical models that quantify patient and healthcare professional journeys in the Neuropsychiatry therapeutic area.
  • Biogen offers a competitive compensation package including short-term and long-term incentives, comprehensive health benefits, and up to $10,000 in annual tuition reimbursement.

Matching Summary

This role drives US business performance by measuring and analyzing digital data across CRM streams, paid media, and website sources.

Salary

Base: $139,000.00-$186,000.00; Bonus/Equity: Short term and long-term incentives including cash bonus and equity; Benefits: Medical, Dental, Vision, Life, 401(k) match, Tuition reimbursement up to $10,000

Skills & Requirements

Must-have

  • 5+ years advanced analytics experience
  • Statistical and machine learning model development
  • Python or R programming proficiency
  • SQL for data extraction and manipulation
  • Media mix analysis and attribution modeling
  • CRM, website, and digital media analytics
  • Patient journey and HCP segmentation analysis

Nice-to-have

  • Biotech or pharmaceutical industry experience
  • Strong consulting and communication skills
  • Experience with AI-powered tools
  • Ability to synthesize information into PowerPoint
  • High intellectual curiosity and self-motivation

Key Requirements

  • Bachelor's degree required; Advanced technical degree preferred
  • Minimum 5 years of experience in advanced analytics
  • Proficiency in Python or R for data modeling
  • Experience building models for media mix analysis
  • Ability to translate technical information to non-technical partners

Work Rights

Not specified

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