Advanced Analytics Manager

Amgen UK

Hyderabad, India
Marketing mix models (mmm)
Python/pyspark and sql
Databricks
Lead the design and execution of marketing mix models (MMM) to evaluate brand promotional effectiveness and inform investment decisions

Job Summary

  • Lead the design and execution of marketing mix models (MMM) to evaluate brand promotional effectiveness and inform investment decisions.
  • Translate complex model outputs into actionable insights and business recommendations through compelling visual and narrative storytelling.
  • Collaborate with US brand teams, marketing, finance, and vendor partners to align on inputs, assumptions, and interpretation of results.

Matching Summary

Lead the design and execution of marketing mix models (MMM) to evaluate brand promotional effectiveness and inform investment decisions.

Skills & Requirements

Must-have

  • Marketing Mix Models (MMM)
  • Python/PySpark and SQL
  • Databricks
  • Translate complex model outputs
  • Build dashboards and summaries

Nice-to-have

  • Media measurement
  • Omnichannel campaign analysis
  • Causal inference methods
  • Presenting to senior stakeholders

Key Requirements

  • 8-12 years of experience in analytics
  • Direct experience building or applying MMM
  • Master’s degree or equivalent experience
  • Strong Python and SQL skills
  • Experience using Databricks or equivalent

Work Rights

Not specified

Tailored Resume

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