Consumer Audience Specialist

Chevron

Buenos Aires, Argentina
Audience segmentation using behavioral insights
Azure api and data platform solutions experience
Sql and tableau crm visualization skills
The Consumer Audience Specialist drives consumer acquisition, retention, and engagement across Chevron's marketing channels

Job Summary

  • The Consumer Audience Specialist drives consumer acquisition, retention, and engagement across Chevron's marketing channels.
  • Key responsibilities include developing audience segments using predictive analytics and maintaining RFM modeling frameworks.
  • The role requires strong collaboration with Marketing Technology, Data Science, and Programs teams to ensure seamless campaign execution.

Matching Summary

The Consumer Audience Specialist drives consumer acquisition, retention, and engagement across Chevron's marketing channels.

Skills & Requirements

Must-have

  • Audience segmentation using behavioral insights
  • Azure API and data platform solutions experience
  • SQL and Tableau CRM visualization skills
  • RFM modeling framework maintenance
  • Global operations organization experience

Nice-to-have

  • Strong partnership with Customer Experience Data Analyst
  • Ability to work directly with business partners
  • Advanced English communication level

Key Requirements

  • Bachelor's degree in Marketing or Business Analytics
  • 2+ years of experience in marketing operations or audience management
  • Experience designing Azure API and data platform solutions

Work Rights

Not specified

Tailored Resume

Cover Letter