Brand Manager - Sea Smoke Winery

Nelson's Green Brier Distillery

Lompoc, California, USA
Base: $117,800.00 - $210,500.00; bonus/equity: not...
On-site with required travel to the winery a minimum of 2x a month.
Develop and execute brand strategies
Portfolio and brand plan development
Actionable business analytics
The Brand Manager position at Sea Smoke Winery, under Nelson's Green Brier Distillery, focuses on developing and executing brand strategies aimed at achieving business targets in volume, profit, and market share. Candidates must have significant experience in the beverage alcohol or consumer packaged goods industries, with strong analytical and leadership skills

Job Summary

  • The Brand Manager is responsible for delivering specified business targets through the development and execution of brand strategies and plans.
  • Responsibilities include portfolio and brand strategy development, actionable business analytics, budgeting, media campaigns, sponsorship and event activation, and cross-functional team leadership.
  • The role requires strong analytical skills, financial acumen, leadership, and excellent communication and presentation abilities.

Matching Summary

Match Score: 85

The Brand Manager position at Sea Smoke Winery, under Nelson's Green Brier Distillery, focuses on developing and executing brand strategies aimed at achieving business targets in volume, profit, and market share. Candidates must have significant experience in the beverage alcohol or consumer packaged goods industries, with strong analytical and leadership skills.

Salary

Base: $117,800.00 - $210,500.00; Bonus/Equity: Not specified; Benefits: Paid time off, medical/dental/vision insurance, 401(k)

Skills & Requirements

Must-have

  • Develop and execute brand strategies
  • Portfolio and brand plan development
  • Actionable business analytics
  • Integrated marketing communication
  • Cross-functional team leadership
  • Insights led innovation strategy

Nice-to-have

  • Thought leader with industry expertise
  • Intense drive and passion
  • Constantly innovating and agile
  • Personal leadership and charisma
  • Results-oriented GM mindset

Key Requirements

  • 4+ years CPG or Beverage Alcohol marketing experience
  • Bachelor's Degree in related field
  • Experience identifying consumer insights
  • Experience managing brand plans
  • Financial acumen and P&L management
  • Experience managing external agencies

Work Rights

Not specified

Tailored Resume

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