The Brand Manager plays an essential executional role in delivering locally relevant marketing activation across the full Coca Cola portfolio for Denmark/Finland
Job Summary
The Brand Manager plays an essential executional role in delivering locally relevant marketing activation across the full Coca Cola portfolio for Denmark/Finland.
This role focuses on adapting centrally developed brand plans, campaigns, toolkits, and IMX assets for the DK/FI market and ensuring high quality implementation across channels.
The Brand Manager collaborates closely with the Marketing Director, local system partner, and the global/OU network to ensure that all brand activities meet DK/FI market needs while remaining consistent with central brand strategy.
Matching Summary
The Brand Manager plays an essential executional role in delivering locally relevant marketing activation across the full Coca Cola portfolio for Denmark/Finland.
Skills & Requirements
Must-have
Adapt centrally developed brand plans
Coordinate brand activation across channels
Monitor local consumer trends
Execute local packaging/label updates
Track activation KPIs and campaign performance
Nice-to-have
Strong collaboration and proactive mindset
Perfection in execution
Curious, solution oriented
Key Requirements
Bachelor’s degree in Marketing, Business, Communications, or related field
3–5 years experience in brand management, consumer marketing, or FMCG activation roles
Experience adapting centrally developed brand assets for local markets
Strong project management, organizational, and coordination skills
Good understanding of consumer behavior and multi channel activation