Superbet Group is seeking a Brand Strategy Specialist based in Brazil to enhance its brand presence in the region. The ideal candidate will have a strong understanding of Brazilian culture and consumer behavior, utilizing insights to develop strategic brand narratives and maintain consistency across various touchpoints
Job Summary
The role is central to defining what the brand stands for and how it shows up in culture across Brazil.
You will work closely with Brand Comms, Creative, Insights, Media, Experience, and Global teams to ensure strategic alignment.
Superbet Group is a global technology group dedicated to building the future of entertainment with over 5,000 employees worldwide.
Matching Summary
Match Score: 85
Superbet Group is seeking a Brand Strategy Specialist based in Brazil to enhance its brand presence in the region. The ideal candidate will have a strong understanding of Brazilian culture and consumer behavior, utilizing insights to develop strategic brand narratives and maintain consistency across various touchpoints.
Skills & Requirements
Must-have
4+ years Brand Strategy experience
Deep understanding of Brazilian culture
Consumer research and data analysis skills
Strategic brief development for creative teams
Fluency in Portuguese and English
Nice-to-have
Experience with global brand frameworks
Strong storytelling and persuasion abilities
Background in sports or entertainment sectors
Cross-functional collaboration expertise
Key Requirements
Bachelor's degree in Marketing, Communication, or Business