Not specified (assumed hybrid work environment based on industry trends).
3-5 years digital marketing campaign experience
Proficiency in meta and google ads data extraction
Expertise with tableau, looker studio, and excel
The Digital Marketing Analytics Strategist at AAA focuses on data analysis and performance optimization for insurance marketing programs, utilizing platforms such as Google Ads and Tableau. The role requires a strong analytical background and effective communication skills to drive actionable insights from performance metrics
Job Summary
The role focuses on extracting and interpreting data from platforms like Meta, Google Ads, and Tableau to drive actionable marketing optimizations.
Candidates will collaborate with cross-functional teams to establish optimal budgets, channel mixes, and tracking mechanisms for paid media strategies.
The company offers a comprehensive benefits package including health coverage, 401(K) matching, pension, and tuition assistance.
Matching Summary
Match Score: 85
The Digital Marketing Analytics Strategist at AAA focuses on data analysis and performance optimization for insurance marketing programs, utilizing platforms such as Google Ads and Tableau. The role requires a strong analytical background and effective communication skills to drive actionable insights from performance metrics.
Salary
Base: $99,500.00 - $132,900.00; Bonus/Equity: Incentive program based on performance; Benefits: Health, dental, vision, 401(K), pension, tuition assistance
Skills & Requirements
Must-have
3-5 years digital marketing campaign experience
Proficiency in Meta and Google Ads data extraction
Expertise with Tableau, Looker Studio, and Excel
Experience with Adobe Analytics and GA4
Knowledge of paid search, CTV, and display advertising
Nice-to-have
Experience with ad servers and DSPs
Background in landing page optimization
Prior work in the insurance sector
Ability to manage vendor and agency relationships
Strong presentation skills for executive leadership
Key Requirements
BS or BA degree required
3-5 years managing digital marketing campaigns
Experience with lead aggregators and streaming audio