The Lifecycle Marketing Manager designs and executes integrated customer lifecycle strategies that connect Product Marketing, Regional Marketing, and Customer Success touchpoints across Learning A-Z and ExploreLearning's portfolio of K-12 educational products
Job Summary
The Lifecycle Marketing Manager designs and executes integrated customer lifecycle strategies that connect Product Marketing, Regional Marketing, and Customer Success touchpoints across Learning A-Z and ExploreLearning's portfolio of K-12 educational products.
Success in this role requires deep customer insight, data-driven decision-making, and the ability to synthesize inputs from multiple stakeholders into a coherent lifecycle experience strategy.
ExploreLearning | Learning A-Z is a trusted leader in educational technology, serving over 15 million students and educators across 150+ countries with innovative, research-backed instructional solutions.
Matching Summary
The Lifecycle Marketing Manager designs and executes integrated customer lifecycle strategies that connect Product Marketing, Regional Marketing, and Customer Success touchpoints across Learning A-Z and ExploreLearning's portfolio of K-12 educational products.
Skills & Requirements
Must-have
customer lifecycle strategies
integrated customer journeys
multi-channel campaign execution
marketing automation platforms
data-driven decision-making
cross-functional alignment
Nice-to-have
ignite curiosity and foster joy
mission-driven organization
remote-first work environment
celebrates unique backgrounds
Key Requirements
4+ years in marketing campaign development, lifecycle, retention, CRM, or customer marketing
2+ years focused on B2B SaaS or educational software
Proven expertise with marketing automation platforms
Exceptional analytical skills
Experience leading A/B testing and experimentation