Crm Lead (m/w/d)

kfzteile24 GmbH

Berlin, Germany
Not specified; not specified; benefits include 30 ...
On-site
Crm strategy development
Team leadership experience
Marketing automation platforms
You will lead the strategic development of customer lifecycle management to drive CLV, retention, and engagement

Job Summary

  • You will lead the strategic development of customer lifecycle management to drive CLV, retention, and engagement.
  • The role involves managing a team of specialists while collaborating cross-functionally with data, product, and performance marketing teams.
  • Employees enjoy hybrid work in Berlin, 30 days of vacation, and up to 50% employee discount on parts and services.

Matching Summary

You will lead the strategic development of customer lifecycle management to drive CLV, retention, and engagement.

Salary

Not specified; Not specified; Benefits include 30 days vacation, 50% discount, health offerings, and corporate benefits

Skills & Requirements

Must-have

  • CRM strategy development
  • Team leadership experience
  • Marketing automation platforms
  • Data analysis and interpretation
  • AI tools for marketing

Nice-to-have

  • B2B CRM knowledge
  • Automotive aftermarket experience
  • C1 German language skills
  • Strategic partnership building

Key Requirements

  • Several years of CRM or lifecycle marketing experience
  • Proven track record in leading teams
  • Fluent German (C1 level)

Work Rights

Not specified

Tailored Resume

Cover Letter