Senior Cbia Manager

Haleon

8+ years consumer insights experience
Qualitative and quantitative research methods
Manage external research agencies and budgets
Lead end-to-end research on oral health brands including Paradontax and Polident across the entire consumer journey

Job Summary

  • Lead end-to-end research on oral health brands including Paradontax and Polident across the entire consumer journey.
  • Partner closely with Marketing, Sales, and cross-functional teams to embed consumer insights into business strategy.
  • Act as the voice of the consumer by synthesizing complex data into compelling narratives for diverse audiences.

Matching Summary

Lead end-to-end research on oral health brands including Paradontax and Polident across the entire consumer journey.

Skills & Requirements

Must-have

  • 8+ years consumer insights experience
  • Qualitative and quantitative research methods
  • Manage external research agencies and budgets
  • Oral care or FMCG industry background
  • Digital analytics on emerging channels

Nice-to-have

  • Master's degree in relevant field
  • Strong storytelling and presentation skills
  • Proactive and curious mindset
  • Experience with Douyin platform
  • Passion for understanding human behavior

Key Requirements

  • Bachelor's degree required; Master's preferred
  • 8+ years of consumer insights/market research experience
  • FMCG or Oral Care experience preferred

Work Rights

Not specified

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