Lead Customer Value & Lifecycle Management (m/w/d)

kfzteile24 GmbH

Berlin, Germany
Not specified; not specified; up to 50% employee d...
On-site
Customer lifetime value (clv) strategy
Crm and marketing automation tools
Team leadership experience
You will strategically develop the customer lifecycle from first purchase to long-term retention, focusing on CLV and engagement

Job Summary

  • You will strategically develop the customer lifecycle from first purchase to long-term retention, focusing on CLV and engagement.
  • The role involves leading a team of CRM specialists and reporting directly to the Director of Marketing with direct visibility at the C-Level.
  • Employees enjoy hybrid work options in Berlin, up to 50% employee discount, and comprehensive benefits including health and learning opportunities.

Matching Summary

You will strategically develop the customer lifecycle from first purchase to long-term retention, focusing on CLV and engagement.

Salary

Not specified; Not specified; Up to 50% employee discount; 30 days vacation; Health and sports offers; Corporate benefits

Skills & Requirements

Must-have

  • Customer Lifetime Value (CLV) strategy
  • CRM and Marketing Automation tools
  • Team leadership experience
  • Data-driven personalization strategies
  • Churn prediction and retention modeling

Nice-to-have

  • AI integration in marketing workflows
  • B2B CRM knowledge
  • Automotive aftermarket experience
  • Cross-functional stakeholder management
  • German language proficiency C1

Key Requirements

  • Several years of team leadership in CRM or Lifecycle Marketing
  • Experience with Marketing Automation platforms like Bloomreach or Braze
  • Strong analytical skills for data interpretation and hypothesis testing
  • Secure handling of AI tools in marketing contexts
  • Excellent German language skills (C1 level)

Work Rights

Not specified

Tailored Resume

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