Senior Marketing Analyst

Abbott

Alameda, California, United States
Base: $100,000.00 – $200,000.00; bonus/equity: not...
Onsite
Proficiency in sql and python
Experience with attribution models
Knowledge of braze or marketo platforms
Abbott is seeking a Senior Marketing Analyst for their Lingo division in Alameda, California. The role focuses on utilizing analytics tools to drive marketing strategies and optimize customer engagement across various platforms

Job Summary

  • This position works out of the Alameda, CA office within the Lingo division, focusing on biosensing technology that tracks key biomarkers like glucose and ketones.
  • The role requires independently designing hypothesis-driven analyses, developing attribution models, and executing experiments such as A/B tests and geo-lift studies.
  • Employees qualify for free medical coverage, a high employer contribution retirement plan, tuition reimbursement, and access to an affordable bachelor's degree program.

Matching Summary

Match Score: 85

Abbott is seeking a Senior Marketing Analyst for their Lingo division in Alameda, California. The role focuses on utilizing analytics tools to drive marketing strategies and optimize customer engagement across various platforms.

Salary

Base: $100,000.00 – $200,000.00; Bonus/Equity: Not specified; Benefits: Free medical coverage, retirement savings plan, tuition reimbursement

Skills & Requirements

Must-have

  • Proficiency in SQL and Python
  • Experience with attribution models
  • Knowledge of Braze or Marketo platforms
  • Ability to design A/B tests
  • Minimum 4 years of experience

Nice-to-have

  • Familiarity with retail media networks
  • Understanding of media mix modeling
  • Experience with Amazon Marketing Cloud
  • Knowledge of email deliverability best practices

Key Requirements

  • Associate's Degree minimum
  • Minimum 4 years of professional experience
  • Deep understanding of incrementality measurement

Work Rights

Not specified

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