Senior Director, Shopper Marketing

Coca-Cola HBC AG

Tokyo, Japan
Shopper behavior science
End-to-end shopper engagement
Retail media ecosystem
The Senior Director, Shopper Marketing is responsible for bringing brand and portfolio strategies to life at the point of purchase - across stores, shelves, and digital retail environments with the clear objective of increasing basket/beverage incidence and driving shopper transactions

Job Summary

  • The Senior Director, Shopper Marketing is responsible for bringing brand and portfolio strategies to life at the point of purchase - across stores, shelves, and digital retail environments with the clear objective of increasing basket/beverage incidence and driving shopper transactions.
  • This role leads the development of end-to-end shopper engagement strategies grounded in a deep understanding of shopper behaviour science and high-quality, effective shopper communication.
  • Build, lead, and inspire a high-performing shopper marketing team and develop future-ready capabilities in shopper science, retail media, analytics, and omnichannel execution.

Matching Summary

The Senior Director, Shopper Marketing is responsible for bringing brand and portfolio strategies to life at the point of purchase - across stores, shelves, and digital retail environments with the clear objective of increasing basket/beverage incidence and driving shopper transactions.

Skills & Requirements

Must-have

  • Shopper behavior science
  • End-to-end shopper engagement
  • Retail media ecosystem
  • Occasion based marketing
  • Channel strategy development

Nice-to-have

  • Growth mindset
  • Continuous learning
  • Inclusive culture
  • Agile approach

Key Requirements

  • Bachelor’s degree in Marketing, Business Administration or related field
  • 10+ years' progressive experience in marketing, shopper marketing, commercial strategy
  • Experience in the beverage industry strongly preferred
  • Fluency in English and Japanese (business level for both)

Work Rights

Not specified

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