Senior Principal Specialist, Brand Strategy Powersports & Products
Honda
United States, United States
On-site
Brand strategy development and execution
Licensing, sponsorships, brand ambassadors
Partnership management
Lead the development and execution of American Honda’s Power Sports and Products brand strategy across licensing, sponsorships, brand ambassadors, and partnerships to drive business growth and enhance overall brand value
Job Summary
Lead the development and execution of American Honda’s Power Sports and Products brand strategy across licensing, sponsorships, brand ambassadors, and partnerships to drive business growth and enhance overall brand value.
Develop and execute annual strategic roadmap for licensing, sponsorships, brand ambassadors, and partnerships aligned to business objectives, and track royalty revenue in partnership with finance.
Honda offers a competitive Total Rewards package including a competitive base salary, regional bonus, manager lease car program, industry-leading benefit plans, and a 401K plan with company match.
Matching Summary
Lead the development and execution of American Honda’s Power Sports and Products brand strategy across licensing, sponsorships, brand ambassadors, and partnerships to drive business growth and enhance overall brand value.
Skills & Requirements
Must-have
Brand strategy development and execution
Licensing, sponsorships, brand ambassadors
Partnership management
Financial target achievement
External partner relationship building
Market trend analysis
Nice-to-have
Joyful and future-focused vision
Innovation and continuous improvement
Cross-brand opportunity maximization
Strong work ethic
Diverse backgrounds and experiences
Key Requirements
Bachelor’s degree or equivalent work experience
10+ years of relevant experience
Strong strategic thinking and business planning capabilities
Proven project management and implementation experience