Director, Hcp Omnichannel Marketing Strategy – Dermatology

Takeda

Cambridge, MA, USA
Base: $177,000.00 - $278,080.00; bonus/equity: sho...
Hybrid
Omnichannel strategy development
Hcp engagement across digital and in-person channels
Market research and data analytics
The role focuses on creating a personalized and seamless experience for healthcare professionals across multiple channels to drive brand adoption in plaque psoriasis

Job Summary

  • The role focuses on creating a personalized and seamless experience for healthcare professionals across multiple channels to drive brand adoption in plaque psoriasis.
  • Candidates must lead the development of an insight-driven omnichannel measurement strategy to clearly measure the impact of tactics on HCP behavior.
  • Takeda offers competitive compensation, comprehensive benefits including medical and dental insurance, and a hybrid work environment.

Matching Summary

The role focuses on creating a personalized and seamless experience for healthcare professionals across multiple channels to drive brand adoption in plaque psoriasis.

Salary

Base: $177,000.00 - $278,080.00; Bonus/Equity: Short-term and/or long-term incentives eligible; Benefits: Medical, dental, vision, 401(k), paid time off

Skills & Requirements

Must-have

  • Omnichannel strategy development
  • HCP engagement across digital and in-person channels
  • Market research and data analytics
  • Cross-functional team collaboration
  • Budget and agency management

Nice-to-have

  • New product launch experience
  • Dermatology or immunology commercial background
  • Enterprise mindset with adaptability
  • Inclusive collaborative workplace culture

Key Requirements

  • Minimum Bachelor's degree in marketing or related field
  • 7+ years of marketing experience
  • 3+ years of management experience leading teams
  • Experience developing and executing omnichannel strategies
  • Knowledge of pharmaceutical regulations and standards

Work Rights

Not specified

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