Business Analytics Senior Manager - Vice President
Citi Handlowy
Bangalore, Karnataka, India
On-site
Translate data into consumer insights
Drive targeting and segmentation strategies
Analyze marketing program performance
Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to business partners and senior leaders all findings
Job Summary
Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to business partners and senior leaders all findings.
Ensures analytics drive appropriate marketing investment decisions and marketing plan activities.
Manages staff, evaluates subordinates' performance, and makes decisions regarding staffing, pay increases, promotions, terminations, etc.
Matching Summary
Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to business partners and senior leaders all findings.
Skills & Requirements
Must-have
Translate data into consumer insights
Drive targeting and segmentation strategies
Analyze marketing program performance
Build and implement decision strategies
Make pricing offer recommendations
Nice-to-have
Develop communication and diplomacy skills
Basic commercial awareness
Guide, influence, and convince others
Key Requirements
14+ years of experience
Experience as Operations Research Analyst or related