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Workday Inc. is seeking a Principal, Workday Marketplace Marketing Lead to drive growth and adoption of the Workday Marketplace through strategic marketing initiatives. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly in partner ecosystems, and will be responsible for developing marketing programs that enhance customer engagement and revenue impact.
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Job Summary
This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace.
The position requires blending partner marketing, product marketing, and performance marketing to increase customer discovery of partner solutions.
Workday offers a flexible work approach where employees spend at least half their time in-office or in the field while maintaining schedule freedom.
Matching Summary
Match Score: 75
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Workday Inc. is seeking a Principal, Workday Marketplace Marketing Lead to drive growth and adoption of the Workday Marketplace through strategic marketing initiatives. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly in partner ecosystems, and will be responsible for developing marketing programs that enhance customer engagement and revenue impact.
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Skills & Requirements
Must-have
8+ years B2B SaaS marketing experience
Partner ecosystem and marketplace marketing
Pipeline and revenue impact delivery
Digital and performance marketing expertise
Cross-functional collaboration with sales teams
Nice-to-have
Co-marketing program development in cloud ecosystems
Strong storytelling and writing capabilities
Hands-on experimentation and conversion optimization
Experience with major tech marketplaces like AWS or Salesforce
Ability to translate technical solutions into value propositions
Key Requirements
8+ years of B2B SaaS marketing experience
Proven track record delivering measurable pipeline impact