Director, Us Media Strategy

Biogen

Cambridge, MA, United States
Base: $169,000.00-$269,000.00; bonus/equity: cash ...
Healthcare media strategy leadership
Omnichannel media planning and execution
Digital and tv media expertise
You will be accountable for leading the planning and implementation of all media and media partnerships in support of Biogen’s US marketing teams

Job Summary

  • You will be accountable for leading the planning and implementation of all media and media partnerships in support of Biogen’s US marketing teams.
  • Biogen offers a full and highly competitive range of benefits designed to support employees’ physical, financial, emotional, and social well-being.
  • At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve.

Matching Summary

You will be accountable for leading the planning and implementation of all media and media partnerships in support of Biogen’s US marketing teams.

Salary

Base: $169,000.00-$269,000.00; Bonus/Equity: Cash bonus and equity incentives available; Benefits: Medical, Dental, Vision, Life insurance, wellness programs, paid time off, 401(k) matching, stock purchase plan, tuition reimbursement

Skills & Requirements

Must-have

  • Healthcare media strategy leadership
  • Omnichannel media planning and execution
  • Digital and TV media expertise
  • Media performance analytics and optimization
  • Cross-functional collaboration
  • Pharmaceutical media compliance

Nice-to-have

  • Innovative and strategic thinker
  • Strong communication and influencing skills
  • Agility in process improvement
  • SEO expertise
  • Data-driven decision making
  • Leadership of media agency teams

Key Requirements

  • Minimum 10 years healthcare media experience
  • Experience in pharmaceutical or biotech media
  • BA/BS required, MBA preferred
  • Experience leading integrated digital and TV campaigns
  • Knowledge of media performance metrics and tools
  • Ability to influence at all organizational levels

Work Rights

Not specified

Tailored Resume

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