Digital Excellence Manager Oncology Befristet Für 2 Jahre (m/w/d)
AstraZeneca
Hamburg, Germany
Omnichannel campaign development and execution
Digital strategy for oncology
Customer journey mapping
Develop and implement omnichannel campaigns in close coordination with cross-functional teams based on the German AstraZeneca Omnichannel Framework
Job Summary
Develop and implement omnichannel campaigns in close coordination with cross-functional teams based on the German AstraZeneca Omnichannel Framework.
Monitor KPIs for evaluating the benefit of digital activities from customer and AstraZeneca perspectives for continuous improvement and personalization of digital offerings.
Enjoy attractive pipeline and innovative products, individual development opportunities, and a focus on lifelong learning.
Matching Summary
Develop and implement omnichannel campaigns in close coordination with cross-functional teams based on the German AstraZeneca Omnichannel Framework.
Skills & Requirements
Must-have
Omnichannel campaign development and execution
Digital strategy for Oncology
Customer journey mapping
Data-driven marketing
Agile project management (SCRUM)
Compliance with HWG, UWG
Nice-to-have
Customer-centric approach
Cross-functional team collaboration
International team coordination
Continuous improvement mindset
Key Requirements
Completed business or science degree
Experience in omnichannel campaigns in Life Science