Senior Director - New Customer Acquisition

Carolina One Mortgage LLC

10+ years digital acquisition experience
3+ years leading cross-functional teams
Deep expertise in paid media channels
The Senior Director is responsible for leading the strategy and execution of multichannel acquisition programs to drive high-quality demand and sustainable ROI

Job Summary

  • The Senior Director is responsible for leading the strategy and execution of multichannel acquisition programs to drive high-quality demand and sustainable ROI.
  • This role partners closely with Martech, Analytics, Product, Sales, and Technology teams to continuously improve segmentation and funnel performance through data-driven experimentation.
  • Newrez offers a comprehensive benefits package including medical, dental, vision, 401(k) match, parental leave, and employee mortgage loan programs.

Matching Summary

The Senior Director is responsible for leading the strategy and execution of multichannel acquisition programs to drive high-quality demand and sustainable ROI.

Skills & Requirements

Must-have

  • 10+ years digital acquisition experience
  • 3+ years leading cross-functional teams
  • Deep expertise in paid media channels
  • Strong analytical capabilities for data-driven strategy
  • Experience managing sizable acquisition budgets

Nice-to-have

  • High learning agility in fast-paced environments
  • Strong verbal communication and writing skills
  • Consultative and collaborative work style
  • Ability to thrive with ambiguity and uncertainty

Key Requirements

  • Bachelor's degree required; MBA preferred
  • 10+ years in digital or growth marketing
  • 3+ years leading teams or complex initiatives

Work Rights

Not specified

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