Marketing Data & Effectiveness Manager

ConvaTec Group

Competitive salary; bonus available; exceptional b...
Hybrid
7+ years customer experience or voc experience
Global voice of customer programme leadership
Text analytics and ai-enabled insight generation
ConvaTec Group is seeking a Marketing Data & Effectiveness Manager to enhance its marketing strategy through data-driven insights and customer feedback. The role focuses on leading the global Voice of Customer (VoC) program, optimizing marketing campaigns, and utilizing advanced analytics to improve business outcomes

Job Summary

  • This role leads the global Voice of Customer programme to capture feedback and drive data-driven marketing strategies.
  • The position requires designing text analytics models using AI to understand customer sentiment and identify key pain points.
  • Candidates will partner with IT and Business Units to enable marketing personalization through CRM and CDP platforms.

Matching Summary

Match Score: 85

ConvaTec Group is seeking a Marketing Data & Effectiveness Manager to enhance its marketing strategy through data-driven insights and customer feedback. The role focuses on leading the global Voice of Customer (VoC) program, optimizing marketing campaigns, and utilizing advanced analytics to improve business outcomes.

Salary

Competitive salary; Bonus available; Exceptional benefits

Skills & Requirements

Must-have

  • 7+ years Customer Experience or VoC experience
  • Global Voice of Customer programme leadership
  • Text analytics and AI-enabled insight generation
  • Customer segmentation and personalized marketing
  • Campaign performance measurement and optimization
  • CRM and CDP platform expertise

Nice-to-have

  • Healthcare or MedTech industry background
  • Strong storytelling and stakeholder influence
  • Collaborative mindset in global matrix environment
  • Experience with Dynamics Customer Insights platform

Key Requirements

  • 7+ years experience in Customer Experience, VoC, or Marketing Effectiveness
  • Proven track record running global VoC programmes
  • Solid expertise in customer segmentation and omnichannel marketing

Work Rights

Not specified

Tailored Resume

Cover Letter