Deutsche Bank is seeking a Media and Web Analyst to enhance performance measurement and data insights within its Private Clients division in Germany. The role involves developing KPIs, dashboards, and predictive analytics to support marketing strategies and drive data-informed decisions
Job Summary
You will define, consolidate, and govern a holistic KPI framework for Media, Web, and CX, embedding it into all marketing processes.
You will develop insightful dashboards and reports to make performance understandable and enable informed decisions, transforming data into actionable insights.
The role involves leveraging predictive and AI-driven analytics to identify trends early and prioritize optimizations, acting as the go-to partner for performance-related questions.
Matching Summary
Match Score: 85
Deutsche Bank is seeking a Media and Web Analyst to enhance performance measurement and data insights within its Private Clients division in Germany. The role involves developing KPIs, dashboards, and predictive analytics to support marketing strategies and drive data-informed decisions.
Skills & Requirements
Must-have
KPI framework definition and governance
Dashboard and reporting development
Campaign and channel performance analysis
Predictive and AI-driven analytics
CLV model understanding and application
Nice-to-have
Value-based steering
Collaborative work environment
Proactive performance thinking
Key Requirements
University degree (Marketing, Media, Communication, Economics)
Proven experience in Marketing, Media, and Web Analytics
Proficiency in data analysis, segmentation, and forecasting
Strong expertise in Data Visualization & BI (e.g., Power BI, Tableau)
Practical application of predictive and AI-driven analytics
Understanding of CLV models and value driver logic