Vice President, Influencer

Weber Shandwick

Detroit, United States
Base: $113,000 - $145,000 usd; bonus/equity: not s...
On-site
8-10 years influencer marketing experience
Full-funnel campaign execution expertise
Creator partnership management skills
The role involves leading the development and execution of full-funnel influencer marketing programs that span awareness, engagement, and conversion

Job Summary

  • The role involves leading the development and execution of full-funnel influencer marketing programs that span awareness, engagement, and conversion.
  • Candidates must serve as trusted advisors to clients on influencer trends while building strong relationships with creators and talent managers.
  • The position requires a deep understanding of the evolving creator economy and the ability to integrate influencer strategies into broader marketing ecosystems.

Matching Summary

The role involves leading the development and execution of full-funnel influencer marketing programs that span awareness, engagement, and conversion.

Salary

Base: $113,000 - $145,000 USD; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • 8-10 years influencer marketing experience
  • Full-funnel campaign execution expertise
  • Creator partnership management skills
  • Social media landscape knowledge
  • Client presentation and advisory skills

Nice-to-have

  • Experience with emerging social platforms
  • Background in paid media integration
  • Mentoring junior team members
  • Knowledge of FTC compliance guidelines
  • DTC initiative experience

Key Requirements

  • 8-10 years of relevant agency experience
  • Proven track record managing influencer campaigns
  • Experience working with talent agents and representatives

Work Rights

Not specified

Tailored Resume

Cover Letter