Digital Paid Media & Seo Senior Manager

Manulife

Dist.7, Vietnam
Onsite
End-to-end digital media campaign strategy
Global regional seo strategy development
Full funnel multi-channel digital media planning
Manulife is building a Global Performance Marketing Shared Service CoE to become a digital customer leader

Job Summary

  • Manulife is building a Global Performance Marketing Shared Service CoE to become a digital customer leader.
  • The Senior Digital Paid Media Manager will lead end-to-end digital marketing campaign strategy, setup, execution, optimization, reporting & insights.
  • The role involves leading media planning, supporting full-funnel campaigns, and integrating digital activities with offline channels.

Matching Summary

Manulife is building a Global Performance Marketing Shared Service CoE to become a digital customer leader.

Skills & Requirements

Must-have

  • End-to-end digital media campaign strategy
  • Global regional SEO strategy development
  • Full funnel multi-channel digital media planning
  • Google Ads and Facebook Ads expertise
  • Google Marketing Platform (DV360/CM360/SA360)
  • Marketing measurement and attribution modeling
  • Cross-functional management skills

Nice-to-have

  • Thought leadership on emerging media trends
  • Innovation and growth mindset
  • Problem-solving skills
  • Passion for digital media
  • Financial background

Key Requirements

  • 8+ years in digital media across all channels in Vietnam
  • Degree in Marketing, Business Administration or relevant qualifications
  • Strong expertise in performance marketing and lead generation in Vietnam
  • Strong understanding of SEO (technical and content)
  • Hands-on knowledge of Google Ads, Facebook Ads, Google Marketing Platform
  • Solid experience in trafficking, tagging, and reporting tools (CM360)
  • Ability to analyze large datasets and provide actionable recommendations
  • Strong network within agency and media vendor industry in Vietnam
  • Understanding of regulated environment operations

Work Rights

Not specified

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