The role aims to drive continuous innovation in new retail business, brand iteration, and better service for Chinese consumers by leveraging advanced digital marketing knowledge, consumer behavior analysis, and insights into the pharmaceutical O2O industry
Job Summary
The role aims to drive continuous innovation in new retail business, brand iteration, and better service for Chinese consumers by leveraging advanced digital marketing knowledge, consumer behavior analysis, and insights into the pharmaceutical O2O industry.
Key responsibilities include analyzing consumer shopping behavior in instant retail, exploring digital marketing tools like AI and Social for instant retail channels, and collaborating across departments to uncover Omni channel growth opportunities.
The company is committed to mobilizing its purpose in a way that represents diverse consumers and communities, fostering an inclusive culture where different backgrounds and views are valued and respected.
Matching Summary
The role aims to drive continuous innovation in new retail business, brand iteration, and better service for Chinese consumers by leveraging advanced digital marketing knowledge, consumer behavior analysis, and insights into the pharmaceutical O2O industry.
Skills & Requirements
Must-have
New Retail channel development
Consumer behavior analysis and insight
Digital marketing tools and platforms
O2O channel growth strategy
Omni channel people operations
Nice-to-have
Human understanding and trusted science
Agile, performance-focused culture
Purpose-driven, world-class consumer company
Key Requirements
Bachelor's degree or above
Seven+ years of experience in marketing and digital marketing
Experience in foreign pharmaceutical retail preferred