The Manager, DTC Marketing is responsible for leading the strategy, execution, and ongoing optimization of direct to consumer marketing across owned and paid channels
Job Summary
The Manager, DTC Marketing is responsible for leading the strategy, execution, and ongoing optimization of direct to consumer marketing across owned and paid channels.
This role plays a key part in driving customer acquisition, engagement, and retention through coordinated lifecycle marketing and performance media efforts.
The Manager will build and manage integrated marketing programs that improve the customer experience, grow lifetime value, and deliver clear and measurable business results.
Matching Summary
The Manager, DTC Marketing is responsible for leading the strategy, execution, and ongoing optimization of direct to consumer marketing across owned and paid channels.
Skills & Requirements
Must-have
Direct to consumer marketing strategy
Paid media activation
Email marketing
Performance media
Customer acquisition and retention
Data analysis and reporting
Nice-to-have
Strategic and execution focused
Cross-functional collaboration
Agency leadership
Problem-solving skills
Results-driven mindset
Key Requirements
Bachelor's degree with 5+ years relevant work experience OR Master's 2+ relevant work experience
4+ years of equivalent work experience can be substituted for Bachelor's degree