Senior Crm Strategist

Highmark Health

Base: $79,300.00 - $127,100.00; bonus/equity: not ...
Hybrid
5 years marketing strategy experience
3 years customer journey design
Campaign reporting and data analytics
This role supports the execution of member activation and engagement initiatives with a focus on the clinical side of the business

Job Summary

  • This role supports the execution of member activation and engagement initiatives with a focus on the clinical side of the business.
  • The successful candidate will develop end-to-end strategies to manage relationships with clinical partners and address diagnosis and care gaps.
  • Candidates must have at least 5 years of experience in marketing strategy and 3 years in designing customer journeys across digital channels.

Matching Summary

This role supports the execution of member activation and engagement initiatives with a focus on the clinical side of the business.

Salary

Base: $79,300.00 - $127,100.00; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • 5 years marketing strategy experience
  • 3 years customer journey design
  • Campaign reporting and data analytics
  • Email SMS mobile app marketing
  • A/B testing and optimization

Nice-to-have

  • Clinician or clinical setting experience
  • Matrixed environment marketing experience
  • Healthcare insurance wellness industry background
  • AI-driven marketing strategies
  • Tableau MCI dashboard familiarity

Key Requirements

  • Bachelor's degree in Marketing or Business
  • 5 years marketing strategy experience
  • 3 years customer journey design experience
  • 3 years campaign reporting and analytics experience
  • HIPAA compliance knowledge

Work Rights

Not specified

Tailored Resume

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