Social Media Content Creator

Stanley Black & Decker, Inc

Towson, MD, United States
Base: $77,600 - $108,600; bonus/equity: not specif...
Hybrid
Creative storytelling
Digital world expertise
Brand visual and voice identity
As a Social Media Content Creator, you will be part of the Tools & Outdoor team, developing and producing thumb-stopping content

Job Summary

  • As a Social Media Content Creator, you will be part of the Tools & Outdoor team, developing and producing thumb-stopping content.
  • You will stay on top of culture, industry, and competitor content to resonate with the end user and maintain the brand’s visual and voice identity.
  • The company offers a competitive salary, great benefits, and opportunities for growth, learning, and giving back.

Matching Summary

As a Social Media Content Creator, you will be part of the Tools & Outdoor team, developing and producing thumb-stopping content.

Salary

Base: $77,600 - $108,600; Bonus/Equity: Not specified; Benefits: Medical, dental, life, vision, disability, 401(k), ESPP, PTO, tuition reimbursement

Skills & Requirements

Must-have

  • creative storytelling
  • digital world expertise
  • brand visual and voice identity
  • social-first content development
  • content ideation, scripting, filming, editing

Nice-to-have

  • passionate about tools or trades
  • curious and accountable
  • innovative mindset
  • making a positive impact

Key Requirements

  • 5+ years creating social content for a brand
  • Portfolio required
  • Experience capturing and creating content using iPhone/digital camera
  • Strong video editing skills (CapCut, Premier Pro, Final Cut, or similar)
  • Deep understanding of social first formats, hooks, and platform algorithms
  • Excellent time management
  • Proven writing skills (captions, scripts, concepts)
  • Comfortable digging into analytics
  • Proficient in Adobe Creative Suite
  • Familiarity with paid and organic social creative best practices

Work Rights

Not specified

Tailored Resume

Cover Letter