Position will manage special project requirements, marketing package development, waterfall evaluation and manage offer implementation across a variety of online and offline channels
Job Summary
Position will manage special project requirements, marketing package development, waterfall evaluation and manage offer implementation across a variety of online and offline channels.
Role requires interaction with cross-functional, cross-geographic team members within the Citi Branded Cards organization, requiring understanding of Business goals and drivers, and the ability to consult on technical design with non-technical audiences.
Role will be hands on within the Proprietary Marketing Platform, coding and testing scenarios as they solidify for eventual in market execution.
Matching Summary
Position will manage special project requirements, marketing package development, waterfall evaluation and manage offer implementation across a variety of online and offline channels.
Skills & Requirements
Must-have
Audience Management
Marketing offers
Offer implementation
Cross-functional team interaction
Proprietary Marketing Platform
SQL required
Nice-to-have
Insight-driven recommendations
Process efficiency
Customer centric campaign strategies
Quantitative and analytical techniques
Exploratory data analysis
Vendor management
Key Requirements
3-5 years of experience in digital or database marketing
3-5 years of strategic business analysis
Bachelors/University degree or equivalent experience