Senior Paid Media Specialist, B2b Performance Marketing

Thomson Reuters

Base: $74,200 usd - $137,800 usd; bonus/equity: el...
Hybrid
Paid media campaign management
Google dv360 platform expertise
Social media advertising (linkedin, meta, reddit)
This role balances strategic planning with day-to-day campaign management, budget pacing, experimentation, and clear reporting tied to lift studies and pipeline and revenue goals

Job Summary

  • This role balances strategic planning with day-to-day campaign management, budget pacing, experimentation, and clear reporting tied to lift studies and pipeline and revenue goals.
  • We offer a flexible hybrid working environment with supportive workplace policies designed to help manage personal and professional responsibilities and foster work-life balance.
  • Thomson Reuters provides comprehensive benefits including flexible vacation, mental health days, retirement savings, tuition reimbursement, and a culture recognized for inclusion and belonging.

Matching Summary

This role balances strategic planning with day-to-day campaign management, budget pacing, experimentation, and clear reporting tied to lift studies and pipeline and revenue goals.

Salary

Base: $74,200 USD - $137,800 USD; Bonus/Equity: Eligible for annual bonus based on performance; Benefits: Comprehensive health, dental, vision, retirement, mental health, and work-life programs

Skills & Requirements

Must-have

  • Paid media campaign management
  • Google DV360 platform expertise
  • Social media advertising (LinkedIn, Meta, Reddit)
  • Programmatic ad buying
  • Audience segmentation and optimization
  • Budget management and pacing
  • Data-driven performance analysis

Nice-to-have

  • Cross-functional collaboration
  • Experimentation and testing mindset
  • Executive-level reporting skills
  • Familiarity with Adobe Analytics and Tableau
  • Experience with emerging platforms like TikTok
  • Focus on B2B demand generation
  • Strong communication and storytelling

Key Requirements

  • 3–5 years B2B paid media experience
  • Google Ads certification required
  • Bachelor's degree in Marketing or related field
  • Proven success driving pipeline outcomes
  • Experience managing campaigns in DV360, LinkedIn, Meta
  • Strong cross-functional partnership history

Work Rights

Not specified

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