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WPP Media Australia & New Zealand is seeking a detail-oriented Programmatic Specialist to manage and optimize programmatic advertising campaigns. The role requires expertise in programmatic technologies, strong analytical skills, and the ability to collaborate with various stakeholders to drive impactful results.
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Job Summary
The role involves end-to-end management of programmatic campaigns from strategy development to performance analysis.
Candidates will leverage expertise in programmatic technologies to drive impactful results for leading global brands.
The position requires continuous monitoring of KPIs and providing data-driven recommendations to maximize campaign ROI.
Matching Summary
Match Score: 75
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WPP Media Australia & New Zealand is seeking a detail-oriented Programmatic Specialist to manage and optimize programmatic advertising campaigns. The role requires expertise in programmatic technologies, strong analytical skills, and the ability to collaborate with various stakeholders to drive impactful results.
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Skills & Requirements
Must-have
Campaign setup and execution on DSPs
Performance monitoring against KPIs
Data-driven campaign optimization strategies
Audience targeting and segmentation
A/B testing implementation
Nice-to-have
Strong analytical and problem-solving skills
Collaboration with cross-functional teams
Knowledge of latest programmatic trends
Consultative approach to client recommendations
Key Requirements
Experience with Demand-Side Platforms (DSPs)
Proficiency in tracking pixels and tags
Ability to develop comprehensive campaign strategies