Coordenador(a) De Owner Communications (crm)

Chevrolethelena

São Caetano do Sul, SP, Brazil
Hybrid
Owner communications strategy
Crm and martech platforms
Customer data analysis
Responsible for structuring and leading the Owner Communications function, defining governance models for customer communications

Job Summary

  • Responsible for structuring and leading the Owner Communications function, defining governance models for customer communications.
  • Design, test, and implement proprietary communications across various channels, focusing on revenue growth, engagement, and customer value.
  • Define and track the Customer Value measurement framework, including executive dashboards and management reports.

Matching Summary

Responsible for structuring and leading the Owner Communications function, defining governance models for customer communications.

Skills & Requirements

Must-have

  • Owner Communications strategy
  • CRM and MarTech platforms
  • Customer data analysis
  • Test and learn frameworks
  • Portuguese and English fluency

Nice-to-have

  • Hands-on builder profile
  • Strategic analytical vision
  • Influencing multiple stakeholders
  • Comfortable in unstructured environments

Key Requirements

  • Higher education in Marketing, Administration, Engineering, Economics, Statistics or related areas
  • Previous experience in CRM, Customer Experience, Loyalty or MarTech
  • Knowledge of CRM/CDP platforms and marketing automation
  • Familiarity with data analysis and visualization tools
  • Comfort with customer metrics and measurement frameworks

Work Rights

Not specified

Tailored Resume

Cover Letter