Head Of Business Insights & Cvm Strategy

SNAITECH SPA

Milano, Italy
On-site
Define business targets and kpis
Monitor market performance and corrective actions
Allocate and monitor generosity
Snaitech SPA is seeking a Head of Business Insights & CVM Strategy to lead a team focused on setting the company’s customer value management strategy within the online gaming sector. The ideal candidate will have over 10 years of CRM leadership experience, particularly in online gaming, and will be responsible for defining business KPIs and guiding data-driven decision-making

Job Summary

  • Guide a team of around 10 professionals in setting the Snai CVM strategy, covering business targets, market offer evolution, marketing tools, generosity allocation, data governance, and business analysis.
  • Define targets on main Business KPIs, monitor online market performance, and provide insights on possible corrective actions to other CVM teams.
  • Conduct comprehensive, advanced, and ad-hoc analyses to identify customer base behaviors and patterns, empowering data-driven strategic decision-making across functions.

Matching Summary

Match Score: 85

Snaitech SPA is seeking a Head of Business Insights & CVM Strategy to lead a team focused on setting the company’s customer value management strategy within the online gaming sector. The ideal candidate will have over 10 years of CRM leadership experience, particularly in online gaming, and will be responsible for defining business KPIs and guiding data-driven decision-making.

Skills & Requirements

Must-have

  • Define business targets and KPIs
  • Monitor market performance and corrective actions
  • Allocate and monitor generosity
  • Define business requirements for capabilities
  • Conduct advanced customer analyses
  • Define data governance guidelines

Nice-to-have

  • Passion for the game
  • Inspire cross-functional alignment
  • Motivate and mentor high-performing teams
  • Willingness to go on business trips

Key Requirements

  • 10+ years in CRM leadership roles
  • Experience in online gaming industry
  • Understanding of player behaviour
  • Experience in leading large teams
  • Fluency in Italian and English

Work Rights

Not specified

Tailored Resume

Cover Letter