Lifecycle Marketing Manager

Reformation

Culver City, CA, US
$80,000 - $105,000; 10% bonus eligibility; employe...
On-site
Multi-channel lifecycle journeys
Braze platform experience
Event-driven architecture
Reformation is a mission-based company focused on sustainable fashion, aiming to be Climate Positive by 2025 and Circular by 2030

Job Summary

  • Reformation is a mission-based company focused on sustainable fashion, aiming to be Climate Positive by 2025 and Circular by 2030.
  • The Lifecycle Marketing Manager will architect customer journeys using Braze, driving retention, engagement, and long-term customer value through strategy, automation, and personalization.
  • The role offers a competitive salary range of $80,000 - $105,000 with 10% bonus eligibility, plus employer-sponsored insurance, PTO, and retirement planning support.

Matching Summary

Reformation is a mission-based company focused on sustainable fashion, aiming to be Climate Positive by 2025 and Circular by 2030.

Salary

$80,000 - $105,000; 10% bonus eligibility; Employer-sponsored private medical, dental, and vision insurance, commuter benefits, competitive PTO, retirement planning support

Skills & Requirements

Must-have

  • multi-channel lifecycle journeys
  • Braze platform experience
  • event-driven architecture
  • dynamic content personalization
  • A/B and multivariate testing
  • performance analysis and reporting

Nice-to-have

  • analytical and structured mindset
  • systems thinking and scalable processes
  • technical curiosity
  • strategic vision and executional precision
  • collaboration with data and engineering

Key Requirements

  • 4+ years of lifecycle marketing experience
  • Consumer or ecommerce brand experience preferred
  • Experience with modern ESPs
  • Working knowledge of Liquid, HTML, or scripting languages
  • Proficiency in Excel
  • SQL knowledge strongly preferred
  • Technical fluency with ecommerce marketing technology

Work Rights

Not specified

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