Develop the brand strategy including strategic objectives, positioning, messaging, activity planning, communication, and implementation for all relevant target groups
Job Summary
Develop the brand strategy including strategic objectives, positioning, messaging, activity planning, communication, and implementation for all relevant target groups.
Provide disciplinary and technical leadership, coaching, and individual development for Brand Managers.
Enjoy attractive pipeline and innovative products, individual development opportunities, and a focus on lifelong learning.
Matching Summary
Develop the brand strategy including strategic objectives, positioning, messaging, activity planning, communication, and implementation for all relevant target groups.
Skills & Requirements
Must-have
Brand strategy development
Marketing budget management
Cross-functional team collaboration
Key External Expert relationship building
KPI identification and tracking
Nice-to-have
Entrepreneurial mindset
Holistic patient view
Breaking conventional thinking
Agile collaboration
Key Requirements
Master's degree in Business, Science, or comparable
Several years of strategic marketing experience
First leadership experience
Deep market and customer knowledge in Specialty Care