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Ford Europe is seeking a Product Communications Senior Specialist in Chongqing, China, responsible for developing and executing marketing communication strategies for automotive products. The ideal candidate should have over five years of experience in market communications, brand management, and effective project management skills to ensure successful promotional activities.
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Job Summary
Responsible for formulating and executing annual and phased promotion strategies for automotive products, focusing on expanding target audiences and enhancing positive brand perception.
Lead the online content promotion strategy for automotive products across all stages, from pre-heating and launch to sustained communication, analyzing competitor dynamics and market feedback.
Build a product content communication matrix, collaborating across departments to ensure promotional content aligns with product selling points, sales objectives, and brand tone.
Matching Summary
Match Score: 75
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Ford Europe is seeking a Product Communications Senior Specialist in Chongqing, China, responsible for developing and executing marketing communication strategies for automotive products. The ideal candidate should have over five years of experience in market communications, brand management, and effective project management skills to ensure successful promotional activities.
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Skills & Requirements
Must-have
product communications strategy
content promotion strategy
content creation and production
online user voice management
brand image and media relations
Nice-to-have
strategic thinking
team collaboration
creative production understanding
data analysis for optimization
Key Requirements
Bachelor's degree or above
5+ years of experience
Experience in market communication
Experience in brand management
Experience in large-scale market communication events