Smm/ad-tozo Mkt-上海

aerzteforum.info

Shanghai, China
Therapeutic area strategy
Marketing mix optimization
Product launch plans
Develop a Therapeutic Area Strategy to optimize product fit and portfolio strength, and review and manage the Marketing mix for each product to optimize promotional effort

Job Summary

  • Develop a Therapeutic Area Strategy to optimize product fit and portfolio strength, and review and manage the Marketing mix for each product to optimize promotional effort.
  • Lead the cross-functional ‘Brand Team’ in the development of brand strategy aligned to overall TA strategy and company priorities, ensuring effective cross-functional collaboration.
  • Responsible for performance management for Brand Managers, building a talent pool within the team, and providing coaching and feedback to enhance team effectiveness.

Matching Summary

Develop a Therapeutic Area Strategy to optimize product fit and portfolio strength, and review and manage the Marketing mix for each product to optimize promotional effort.

Skills & Requirements

Must-have

  • Therapeutic Area Strategy
  • Marketing Mix Optimization
  • Product Launch Plans
  • Brand Budget Management
  • Promotional Expenditure Control
  • Marketing Plan Execution
  • KEE and HCP Relationship Management

Nice-to-have

  • Cross-functional Collaboration
  • Talent Recruitment and Management
  • Performance Management
  • Coaching and Feedback
  • High Ethical Standards
  • Compliance Awareness

Key Requirements

  • Brand Manager performance management
  • Annual MKT talent assessment
  • AZ Code of Conduct compliance

Work Rights

Not specified

Tailored Resume

Cover Letter